Services
Anaphora provides business development services to B2B companies. We are an independent firm, we offer these services to the public, and we are available to new clients. Engagements are scoped and priced by us, and the work is performed using our own methods, systems and schedule.
Everything below can be bought on its own. Most engagements combine the research and the outreach, because a good list sent badly and a bad list sent well fail in the same way.
Account research and prospect briefs
A researched brief on every account worth contacting, with the source behind each field.
- A verified decision maker, with the title evidenced by a published source and cited by link.
- A business email verified against a commercial verification service, with catch-all domains flagged rather than guessed.
- A documented growth or marketing trigger, such as funding, a new location, a first marketing hire, a replatform, a rebrand or a product launch, dated and cited.
- An estimated revenue band produced by a stated methodology, so the estimate can be argued with rather than trusted blindly.
- Delivered as a brief you can act on, not a spreadsheet you have to re-verify before you use it.
ICP definition and market mapping
Agreement on who is worth contacting, before anyone sends anything.
- A written profile of the accounts worth your time, by industry, size, geography and buying trigger.
- A sized map of how many accounts actually match, so the plan is built on a real number.
- A trigger taxonomy specific to your market, which is what makes outreach timely instead of random.
- An exclusion list process, so we never contact your existing clients or an account your team is already working.
Outbound campaigns
Email and direct message sequences, run on infrastructure kept separate from your own.
- Sequences written per segment against the specific trigger that made the account worth contacting.
- Sending from dedicated secondary domains, never your primary, so a deliverability problem can never reach your real email.
- Suppression lists, opt-out handling and honored unsubscribes on every send.
- A documented compliance record for each campaign, covering CAN-SPAM, California's own email statute, and the consent rules that apply to the channel.
- We do not make outbound sales calls. Outreach is email and direct message.
Pipeline development and handoff
We work the replies and hand over a conversation with the research attached.
- Replies handled and qualified against criteria you set in writing, not criteria we assume.
- A booked conversation arrives with the brief attached, so whoever takes the call has the context.
- Regular pipeline reporting covering accounts contacted, responses, and current disposition.
- Your data stays yours. Lists, briefs and correspondence are handed over on request and at the end of an engagement.
How engagements are structured
- Research is priced per brief.
- You pay for researched accounts, and a brief that does not meet the agreed standard is replaced rather than billed. We write the standard down before we start, because "verified" means nothing until somebody defines it.
- Campaign work is retained by the month.
- Sending infrastructure, sequence writing, reply handling and reporting. Set up takes a few weeks before the first send, because domain warmup cannot be rushed without wasting the domain.
- You own the output.
- Lists, briefs, sequences and correspondence are yours. We hand them over on request and at the end of an engagement, in a format you can actually use.
- We are free to work for more than one client.
- We are an independent business, not an employee or a staffing arrangement. We control how the work is done, we carry our own tools and business registration, and we are free to take on other clients in the same period. Client work never crosses between accounts, and we will not contact a company that appears on a client's exclusion list.
Who we are a fit for
- B2B companies with an offer that already closes when it reaches the right person.
- Roughly $2M to $50M in revenue, where there is a real sales motion but no reliable way to fill the top of it.
- Professional services, agencies and B2B service businesses selling considered purchases.
- Teams that would rather have forty researched accounts than four thousand scraped rows.
Who we are not a fit for
- Consumer or high volume transactional sales.
- Anyone who wants a purchased list sent as-is. We will not do it, and it is the fastest way to burn a domain.
- Anyone who needs cold calling. We do not make outbound sales calls.
- Anyone who needs pipeline this week. Research and warmup take a few weeks before the first send.